Focus Groups: Theory and Practice by Dennis W. Rook, David W. Stewart, Prem N. Shamdasani

200 pages first pub 1990 (editions)

nonfiction sociology informative reflective slow-paced
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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, an...

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