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714 pages • first pub 1992 (editions)
ISBN/UID: 9781870905381
Format: Paperback
Language: English
Publisher: Taylor & Francis Us
Publication date: 01 May 1992
Description
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a ch...
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Content Warnings
714 pages • first pub 1992 (editions)
ISBN/UID: 9781870905381
Format: Paperback
Language: English
Publisher: Taylor & Francis Us
Publication date: 01 May 1992
Description
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a ch...
Community Reviews
Content Warnings