Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era by Amy Macy, Tom Hutchison, Clyde Philip Rolston

Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

Amy Macy, Tom Hutchison, Clyde Philip Rolston

472 pages • missing pub info (view editions)

nonfiction art business music technology informative medium-paced
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Description

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing profession...

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