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238 pages • missing pub info (editions)
ISBN/UID: 9780471632245
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 16 September 1988
Description
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises....
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238 pages • missing pub info (editions)
ISBN/UID: 9780471632245
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 16 September 1988
Description
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises....
Community Reviews
Content Warnings