Marketing Madness: A Survival Guide for a Consumer Society by Michael Jacobson

Marketing Madness: A Survival Guide for a Consumer Society

Michael Jacobson

262 pages missing pub info (editions)

nonfiction business economics sociology
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In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team--and the Russian team, as well The British Boy ...

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