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224 pages • first pub 2013 (view editions)
ISBN/UID: 9780814433362
Format: Hardcover
Language: English
Publisher: Amacom
Edition Pub Date: 11 December 2013
Description
Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conf...
Community Reviews
Content Warnings
224 pages • first pub 2013 (view editions)
ISBN/UID: 9780814433362
Format: Hardcover
Language: English
Publisher: Amacom
Edition Pub Date: 11 December 2013
Description
Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conf...
Community Reviews
Content Warnings