A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation by David Michaelson
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

David Michaelson

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

David Michaelson with Don W. Stacks

323 pages first pub 2014 (editions)

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