Inside the Nudge Unit: How Small Changes Can Make a Big Difference by David Halpern

Inside the Nudge Unit: How Small Changes Can Make a Big Difference

David Halpern

352 pages • first pub 2015 (editions)

nonfiction business economics psychology informative reflective slow-paced
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With a foreword by Richard Thaler, winner of the Nobel Prize in Economics New Updated Edition, 2019.Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventiona...

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