Culture and Consumption II: Markets, Meaning, and Brand Management by Grant McCracken

Culture and Consumption II: Markets, Meaning, and Brand Management

Grant McCracken

240 pages first pub 2005 (editions)

nonfiction business challenging informative medium-paced
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A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay wit...

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