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584 pages • missing pub info (editions)
ISBN/UID: 9780470319925
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 February 2010
Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining,...
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Content Warnings
584 pages • missing pub info (editions)
ISBN/UID: 9780470319925
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 February 2010
Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining,...
Community Reviews
Content Warnings