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Basic Marketing: A Global-Managerial Approach by E. Jerome McCarthy, William D. Perreault Jr.

Basic Marketing: A Global-Managerial Approach

E. Jerome McCarthy, William D. Perreault Jr.

815 pages • first pub 1996 (editions)

nonfiction business informative medium-paced
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Basic Marketing: A Global Managerial Approach by William D. Perreault Jr.
Basic Marketing: A Global Managerial Approach
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William D. Perreault Jr.

Basic Marketing: A Global Managerial Approach

William D. Perreault Jr.

720 pages • first pub 1979 (editions)

nonfiction business informative medium-paced