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228 pages • first pub 2017 (view editions)
ISBN/UID: 9781476627069
Format: Digital
Language: English
Publisher: McFarland
Edition Pub Date: 10 March 2017
Description
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popu...
Community Reviews
Content Warnings
228 pages • first pub 2017 (view editions)
ISBN/UID: 9781476627069
Format: Digital
Language: English
Publisher: McFarland
Edition Pub Date: 10 March 2017
Description
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popu...
Community Reviews
Content Warnings