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208 pages • first pub 2005 (view editions)
ISBN/UID: 9780141025025
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
In All Marketers Are LiarsSeth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and authentic. That means they are believed by those who tell them. W...
Community Reviews
Content Warnings
208 pages • first pub 2005 (view editions)
ISBN/UID: 9780141025025
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
In All Marketers Are LiarsSeth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and authentic. That means they are believed by those who tell them. W...
Community Reviews
Content Warnings