All Marketers Are Liars: The Power Of Of Telling Authentic Stories In A Low Trust World by Seth Godin

All Marketers Are Liars: The Power Of Of Telling Authentic Stories In A Low Trust World

Seth Godin

208 pages • first pub 2005 (editions)

nonfiction business psychology informative reflective slow-paced
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In All Marketers Are LiarsSeth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and authentic. That means they are believed by those who tell them. W...

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