Managing Customer Relationships: A Strategic Framework by Martha Rogers, Don Peppers

Managing Customer Relationships: A Strategic Framework

Martha Rogers, Don Peppers

516 pages first pub 2004 (editions)

nonfiction business reference informative lighthearted slow-paced
Powered by AI (Beta)
Loading...

Description

In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how t...

Read more

Community Reviews Summary of 1 rating

Average rating

3.0

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.