How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market by Alison Baverstock

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

Alison Baverstock

336 pages • first pub 1993 (editions)

nonfiction reference informative medium-paced
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Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kin...

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