Internet Marketing: Strategy, Implementation and Practice by Kevin Johnston, Dave Chaffey, Richard Mayer

Internet Marketing: Strategy, Implementation and Practice

Kevin Johnston, Dave Chaffey, Richard Mayer

550 pages • first pub 2000 (editions)

informative lighthearted medium-paced
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Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully an...

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