Management of Marketing by Geoff Lancaster, Paul Reynolds

Management of Marketing

Geoff Lancaster, Paul Reynolds

424 pages missing pub info (editions)

nonfiction business economics medium-paced
Powered by AI (Beta)
Loading...

Description

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to...

Read more

Community Reviews

Loading...

Content Warnings

Loading...