Chaotics: The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler, John A. Caslione

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Philip Kotler, John A. Caslione

206 pages • first pub 2009 (editions)

nonfiction business economics informative reflective medium-paced
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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that ta...

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