StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story by Jim Signorelli

StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story

Jim Signorelli

254 pages first pub 2011 (editions)

nonfiction business informative fast-paced
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From Library Journal: Advertising executive Signorelli was tired of the traditional approach to his craft, which he feels resulted in soulless hyperbole and mindless drivel. When preparing for a client meeting, he had an epiphany. Rather than doin...

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