Marketing by Patrick Forsyth, Patrick Forsyth
Marketing

Patrick Forsyth, Patrick Forsyth

missing page info Add in missing page information first pub 2009 (view editions)

challenging informative medium-paced
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Even though organisations have become increasingly marketing-focused in their approach - and it is clear that marketing is more than just the "marketing department" – marketing is one of the most misunderstood areas of business. Philip Kotler, an ...

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