The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer by Clara Shih

The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer

Clara Shih

256 pages • first pub 2016 (editions)

informative medium-paced
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Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring t...

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