Unmarketing: Everything Has Changed and Nothing is Different by Scott Stratten, Alison Kramer

Unmarketing: Everything Has Changed and Nothing is Different

Scott Stratten, Alison Kramer

290 pages first pub 2016 (editions)

business informative slow-paced
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Description

Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the oppos...

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