Indispensable: How to Become the Company That Your Customers Can't Live Without by Joe Calloway

Indispensable: How to Become the Company That Your Customers Can't Live Without

Joe Calloway

240 pages • first pub 2005 (view editions)

nonfiction business psychology informative inspiring medium-paced
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A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five...

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