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272 pages • missing pub info (editions)
ISBN/UID: 9780887309830
Format: Paperback
Language: English
Publisher: HarperBusiness
Publication date: 07 November 2000
Description
Marketing today doesn't work. Or so says the Aya Cola, Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing th...
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Content Warnings
272 pages • missing pub info (editions)
ISBN/UID: 9780887309830
Format: Paperback
Language: English
Publisher: HarperBusiness
Publication date: 07 November 2000
Description
Marketing today doesn't work. Or so says the Aya Cola, Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing th...
Community Reviews
Content Warnings