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186 pages • first pub 2011 (editions)
ISBN/UID: 9781439903322
Format: Hardcover
Language: English
Publisher: Temple University Press
Publication date: 25 March 2011
Description
"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns an...
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186 pages • first pub 2011 (editions)
ISBN/UID: 9781439903322
Format: Hardcover
Language: English
Publisher: Temple University Press
Publication date: 25 March 2011
Description
"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns an...
Community Reviews
Content Warnings