Emotion by Design by Greg Hoffman

Emotion by Design

Greg Hoffman

279 pages first pub 2022 (editions)

nonfiction business self help informative lighthearted reflective medium-paced
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How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer lear...

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