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288 pages • missing pub info (editions)
ISBN/UID: 9781138630116
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 07 February 2017
Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonst...
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288 pages • missing pub info (editions)
ISBN/UID: 9781138630116
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 07 February 2017
Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonst...
Community Reviews
Content Warnings