M Marketing by Dhruv Grewal

M Marketing

Dhruv Grewal

432 pages first pub 2007 (editions)

nonfiction business informative lighthearted medium-paced
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Description

M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study...

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