Serious Games for Business: Using Gamification to Fully Engage Customers, Employees and Partners by Peter Fingar, Phaedra Boinodirsi

Serious Games for Business: Using Gamification to Fully Engage Customers, Employees and Partners

Peter Fingar, Phaedra Boinodirsi

202 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Using an innovative multimedia format, this book turns the inevitable alphabet soup of gamification terms into a gourmet delight with true business substance. Readers will no doubt find themselves exploring the book's concepts through the 60+ vide...

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