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Handbook of Research on Narrative Advertising by

Handbook of Research on Narrative Advertising

Springer International Handbooks of Education

360 pages missing pub info (view editions)

nonfiction education health challenging informative medium-paced
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Description

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is...

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