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251 pages • first pub 1997 (editions)
ISBN/UID: 9780887308338
Format: Hardcover
Language: English
Publisher: Harper Business
Publication date: 21 October 1997
Description
"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to re...
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Content Warnings
251 pages • first pub 1997 (editions)
ISBN/UID: 9780887308338
Format: Hardcover
Language: English
Publisher: Harper Business
Publication date: 21 October 1997
Description
"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to re...
Community Reviews
Content Warnings