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672 pages • missing pub info (editions)
ISBN/UID: 9780132744034
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importan...
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672 pages • missing pub info (editions)
ISBN/UID: 9780132744034
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importan...