Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler, Fernando Trías de Bes

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Philip Kotler, Fernando Trías de Bes

206 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s an...

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