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265 pages • first pub 2005 (view editions)
ISBN/UID: 9781412902663
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 15 September 2005
Description
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. The...
Community Reviews
Content Warnings
265 pages • first pub 2005 (view editions)
ISBN/UID: 9781412902663
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 15 September 2005
Description
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. The...
Community Reviews
Content Warnings