A Theory of Political Choice Behavior by Bruce I. Newman, Jagdish N. Sheth

A Theory of Political Choice Behavior

Sexual Medicine

Bruce I. Newman, Jagdish N. Sheth

199 pages missing pub info (editions)

nonfiction politics medium-paced
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The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting beha...

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