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199 pages • missing pub info (editions)
ISBN/UID: 9780275921873
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 19 January 1987
Description
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting beha...
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199 pages • missing pub info (editions)
ISBN/UID: 9780275921873
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 19 January 1987
Description
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting beha...