Marketing for a Better World: A Holistic Approach to International Marketing by Stephen A. Engelking

Marketing for a Better World: A Holistic Approach to International Marketing

Stephen A. Engelking

212 pages missing pub info (editions)

nonfiction business economics medium-paced
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What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to...

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