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212 pages • missing pub info (editions)
ISBN/UID: 9781480049291
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 07 October 2012
Description
What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to...
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212 pages • missing pub info (editions)
ISBN/UID: 9781480049291
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 07 October 2012
Description
What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to...