Branding Post-Communist Nations: Marketizing National Identities in the "new" Europe by
Branding Post-Communist Nations: Marketizing National Identities in the "new" Europe
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Branding Post-Communist Nations: Marketizing National Identities in the "new" Europe

Routledge Research in Cultural and Media Studies

254 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europ...

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