Media Economics: Concepts and Issues by Robert G. Picard
Media Economics: Concepts and Issues

Robert G. Picard

Media Economics: Concepts and Issues

Commtext Series

Robert G. Picard

136 pages first pub 1989 (view editions)

challenging informative reflective medium-paced
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This volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and ...

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