Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions by Ruth Gosnay, Neil Richardson

Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions

Creating Success

Ruth Gosnay, Neil Richardson

176 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. Develop your Marketing Skills addresses key contemporary marketing issues in a way that allows readers to implement real changes t...

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