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356 pages • first pub 1997 (view editions)
ISBN/UID: 9780133593167
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
A higher level text emphasising research on consumer processes and issues that concern markets. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered.
Instructor Manual available
Community Reviews
Content Warnings
356 pages • first pub 1997 (view editions)
ISBN/UID: 9780133593167
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
A higher level text emphasising research on consumer processes and issues that concern markets. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered.
Instructor Manual available
Community Reviews
Content Warnings