Becoming Brands: Celebrity, Activism and Politics by P. David Marshall, Jackie Raphael, Celia Lam

Becoming Brands: Celebrity, Activism and Politics

P. David Marshall, Jackie Raphael, Celia Lam

158 pages first pub 2017 (editions)

challenging informative reflective medium-paced
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Description

Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activi...

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