Emotion By Design: Creative Leadership Principles from the Genius of Nike's Marketing and Branding by Greg Hoffman, Greg Hoffman

Emotion By Design: Creative Leadership Principles from the Genius of Nike's Marketing and Branding

Greg Hoffman, Greg Hoffman

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nonfiction business adventurous informative reflective medium-paced
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Description

Strategies for success from former Nike CMO Greg Hoffman, who had a huge hand in crafting Nike’s singular brand and was instrumental in its most high profile, breakthrough campaigns. In EMOTION BY DESIGN, Nike’s former CMO shares lessons and stori...

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