Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Bruce Nussbaum
Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Bruce Nussbaum

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Bruce Nussbaum with Jonathan M. Cagan, Craig M. Vogel

302 pages first pub 2001 (editions)

design informative medium-paced
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For years, Jonathan Cagan's and Craig M. Vogel's "Creating Breakthrough Products" has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine mark...

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