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624 pages • missing pub info (view editions)
ISBN/UID: 9780134129938
Format: Hardcover
Language: English
Publisher: Pearson
Edition Pub Date: 14 January 2016
Description
Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about our...
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624 pages • missing pub info (view editions)
ISBN/UID: 9780134129938
Format: Hardcover
Language: English
Publisher: Pearson
Edition Pub Date: 14 January 2016
Description
Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about our...