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320 pages • missing pub info (editions)
ISBN/UID: 9780750656771
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 October 2002
Description
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum...
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320 pages • missing pub info (editions)
ISBN/UID: 9780750656771
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 October 2002
Description
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum...
Community Reviews
Content Warnings