Divining Desire: Focus Groups and the Culture of Consultation by Liza Featherstone

Divining Desire: Focus Groups and the Culture of Consultation

Liza Featherstone

320 pages first pub 2017 (editions)

nonfiction history informative reflective slow-paced
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An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't. The focus group, over the course of the last cent...

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