Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning by Elizabeth C. Hirschman

Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

Routledge Interpretive Marketing Research

Elizabeth C. Hirschman

108 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Description

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and dif...

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