Loveworks: How the world's top marketers make emotional connections to win in the marketplace by Brian Sheehan, Brian Sheehan, Kevin Roberts

Loveworks: How the world's top marketers make emotional connections to win in the marketplace

Brian Sheehan, Brian Sheehan, Kevin Roberts

missing page info Add in missing page information • first pub 2013 (editions)

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In 2004 Kevin Roberts wrote the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious that emotional connections are at the heart of sustained relationsh...

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