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298 pages • first pub 2010 (editions)
ISBN/UID: 9780470504543
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 08 February 2010
Description
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue t...
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298 pages • first pub 2010 (editions)
ISBN/UID: 9780470504543
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 08 February 2010
Description
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue t...