Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

298 pages • first pub 2010 (editions)

nonfiction business informative slow-paced
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue t...

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