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177 pages • first pub 2011 (editions)
ISBN/UID: 9780470767764
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 26 April 2011
Description
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or ne...
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177 pages • first pub 2011 (editions)
ISBN/UID: 9780470767764
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 26 April 2011
Description
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or ne...
Community Reviews
Content Warnings